Joe Landsberger

Evaluating website content

Seven basic types of website purposes:

1. personal with biographic data, often called "vanity pages"
2. promotional to sell a product
3. "current" to provide extremely up-to-date information, as for newspapers' sites
4. informational to share information on a particular topic or hobby
5. persuasive as propaganda to convert you to particular point of view
6. instructional to teach a unit or course of study;
7. registrational to register for courses, information, and/or products, accumulate a database of, and simplify communication with, registrants
8. new:  entertainment!

Five evaluative guidelines from the School of Journalism & Library Science:

Authority  Who is responsible for the page?
What are their qualifications and associations, and can you verify them?

Check the footer
for name of the web page author, his/her credentials and title, organizational affiliation. Is the information verifiable?

Currency Are dates clear when the website was first created and edited?

Check the footer
for when the website was created, and when last edited.

Check the content
for news items, indications that the site is actively maintained, acknowledgements/responses to visitors

Coverage  What is the focus of the site? Are there clear headings to illustrate an outline of the content?  Is the navigation within the website clear?

Check the header
for a clear title and web site description

Check the content
for headings and keywords

Check the navigation
to reflect content outline within the web site

Objectivity  Are biases clearly stated?  Are affiliations clear?

Check the content
for statement of purpose,
to determine the type of web site and potential audience
for outside links for information external to the website
for graphics and cues for affiliations

Check the header/footer and URL/domain (.gov .com .edu)
to determine organizational source of website and how this reflects on content type

Accuracy Are sources of information and factual data listed, and available for cross-checking

Check the content
for accuracy of spelling, grammar, facts(!), and consistency within website

Check content for a bibliographic
variety of websites (external links), of electronic media (electronic databases of references, established (print & on-line) journals, of electronic indexes (ERIC), and of books for comparitative/evaluative purposes

Check external web site rating services
as Britannica, Cyberlinks, et al